FASHION RETAILER H&M PARTNERS WITH UN TO BOOST HIV AWARENESS AMONG YOUTH

FASHION RETAILER H&M PARTNERS WITH UN TO BOOST HIV AWARENESS AMONG YOUTH
New York, May 21 2009 6:00PM
The United Nations Population Fund (UNFPA) and the international fashion retailer H&M have teamed up to call attention to the issue of HIV among young people.

H&M chose <"http://www.unfpa.org/public/News/pid/2722">UNFPA as one of the recipients of its 2009 Fashion Against AIDS (FAA2) campaign. As a result, the retailer will give the agency 25 per cent of donations to the campaign to support UNFPA's HIV prevention projects in Bahrain, Egypt, Oman and Turkey. Those schemes will be carried out by Y-PEER, a groundbreaking youth-to-youth initiative.

With over 5 million youth worldwide living with HIV, young people are at the centre of the global epidemic, UNFPA noted in a news release. The agency seeks to provide young people with access to information and services to protect them against sexually transmitted diseases, including HIV.

H&M has launched the FAA2 campaign with the organization Designers Against AIDS, which aims to raise AIDS awareness using elements from pop culture.

Their second collaboration is a clothing collection featuring designs by world-famous singers and others which will be sold in nearly 1,000 H&M stores worldwide by the end of this month.
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